The Marketing Strategy For Mix2match - 1268 Words

The company is well aware of the factors driving this change in the market related to the advancement of technology pertaining to online mobile applications for smart phone and tablets, and internet access. The improved economy adds further value increasing disposable income, consumer confidence and spending. The retailing market and consumer trends following this trend are expected to see more sales as internet access become more available and part of consumer’s daily functions. Advertisement and Sales Strategy The Marketing Strategy for MIX2MATCH consists of several categories including the following: Online Advertising o Search Engine Optimization – The webpage will be optimized and within six months will result in first page appearances on Google, Bing, Yahoo and other search engines. o Social Media – MIX2MATCH will hit the ground running with social media marketing, to ensure the Company receives proper online exposure. o Pay-Per-Click – Paid advertising is expensive. MIX2MATCH understands this and intends to start the campaign initially with a large portion focused into PPC. Upon the initial year, the Company will decrease the amount invested as SEO as social media will gain momentum and increase exposure. o Review Sites – The Company will provide top notch customer services and products to ensure top ratings on Yelp.com and other review sites. Paper Advertising o Publishing – MIX2MATCH will work with local newspapers and magazines to publish and advertise theShow MoreRelatedA Report On The Marketing Strategy Of 1 Retailer Of Mobile / Online Subscription Service Available Online929 Words   |  4 Pagesprice, providing prompt and outstanding customer service through its knowledgeable staff. The company will revolutionize the way people shop by providing people with a fun, time saving, and simple way to shop. Keys to Success Key to success for Mix2Match is connected to technology and keeping the online apps updated as the market and consumer demands change. The apps need to attract the users, so the company can test the metrics and real value of systematic campaigns for the retail client. The